Stephen Curry's jerseys have been the most popular so far this season.
In the first half of 2022-23, the Lakers and Warriors sold the most merchandise in the NBA.
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| Stephen Curry jerseys have been the most popular thus far this season |
NEW YORK – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) announced today that Stephen Curry of the Golden State Warriors and the Los Angeles Lakers have the most popular NBA jerseys and team gear, respectively.
The results are based on NBAStore.com's first-half 2022–23 sales
The NBA and NBPA today jointly announced that the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists, respectively.
— NBA Communications (@NBAPR) January 20, 2023
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The results are based on how many items were sold on NBAStore.com during the first half of the 2022–23 season.
Also worth mentioning are the following:
Stephen Curry's (No. 1) Golden State Warriors jersey is back at the top of the list for the first time since the 2017-18 NBA season.
On the list of the most popular jerseys, Ja Morant's No. 6 spot is his best so far.
Since the end of the last NBA season, both the Boston Celtics (No. 3) and the Milwaukee Bucks (No. 4) have moved up three spots on the list of team merchandise.
Top 15 Best-Selling NBA Jerseys
| Player | Team |
| 1. Stephen Curry | Golden State Warriors |
| 2. LeBron James | Los Angeles Lakers |
| 3. Giannis Antetokounmpo | Milwaukee Bucks |
| 4. Luka Doncic | Dallas Mavericks |
| 5. Kevin Durant | Brooklyn Nets |
| 6. Ja Morant | Memphis Grizzlies |
| 7. Jayson Tatum | Boston Celtics |
| 8. Devin Booker | Phoenix Suns |
| 9. Joel Embiid | Philadelphia 76ers |
| 10. Damian Lillard | Portland Trail Blazers |
| 11. Trae Young | Atlanta Hawks |
| 12. LaMelo Ball | Charlotte Hornets |
| 13. Anthony Davis | Los Angeles Lakers |
| 14. Zion Williamson | New Orleans Pelicans |
| 15. Kyrie Irving | Brooklyn Nets |
Top 10 Most Popular Pieces of Team Gear
| 1. Los Angeles Lakers |
| 2. Golden State Warriors |
| 3. Boston Celtics |
| 4. Milwaukee Bucks |
| 5. Chicago Bulls |
| 6. Philadelphia 76ers |
| 7. Dallas Mavericks |
| 8. Brooklyn Nets |
| 9. Phoenix Suns |
| 10. New York Knicks |